OAKLAND, CALIF., November 4, 2009- Haydenburri Lane, creators of the Rascals & Routines™ preschool brand, announced today the signing of a global media distribution deal with the American Forces Network. The deal allows AFN to air Haydenburri Lane's "Go Rascals!" animated series that teaches preschool children about healthy habits and routines. Our first episodes of the CGI animated interstitial episodes, feature Rascals & Routines™ characters Chomper™ the Tooth Brushing Crocodile and Bubbles™ the Bath Time Hippo. These will be broadcast to over 175 countries.
"We are thrilled to be in a partnership with AFN. The "Go Rascals!" animated series is our first full media launch to reach a global community of families. Our fun-loving characters were created to help parents establish those all important, early childhood healthy habits and routines with their preschool children. And, what better audience to reach than those families of our service men and women around the world," said Hillary Hayden Burri, Founder and President of Haydenburri Lane.
"We are delighted to have the opportunity to enhance both the entertainment and education value of our family programming with the addition of Rascals & Routines," said Larry Marotta, AFN's Chief of Television. "These interstitials are beautifully done, engaging, fun and quite effective in teaching children the basic skills that will improve their health and quality of life."
The "Go Rascals!" series helps parents make healthy habits and routines fun and engaging for their preschool children. From tooth brushing and bathing, to reading and getting ready for bed, the "Go Rascals!" characters get children excited and interested in learning these essential routines. "We continue to work with our own child development specialist, Dr. Dave Allen, to ensure that all of our characters, content, and products promote healthy habits. I receive many enthusiastic letters and emails from parents telling me how much they love our characters and how well our products have worked for them and their children. It thrills me to be making such a positive impact on so many lives, and we're just getting started!" said Hillary Hayden Burri.
For more information about Rascals & Routines please call Hillary Hayden Burri at, Haydenburri Lane 510-339-8559 or visit
About Haydenburri Lane
Haydenburri Lane is a creative media company based in Oakland, California. The company develops solution-oriented entertainment that focuses on healthy habits and routines for children. The Rascals & Routines™ brand is designed for preschool age children. Rascals & Routines™ is a learning system of books, music, media, and toys that introduces children to a world of lovable characters who turn daily routines such as bedtime, morning time and mealtime into playful adventures. The characters also support self-esteem lessons that enable children to develop the tools needed to establish a healthy self-image. The integrated system of products becomes fun, instructional tools for parents to use in establishing routines with their children which in turn can become valued family traditions.
About the American Forces Network
The Department of Defense operates AFN American Forces Network®. AFN, a worldwide radio and television broadcast network, serves nearly one million American service men and women, Department of Defense civilians and their families overseas, stationed at bases in 175 countries as well as 140 U.S. Navy ships at sea. AFN broadcasts the most popular American radio and television programs from all the major networks. AFN is a service of the American Forces Radio and Television Service (AFRTS), a component of the Defense Media Activity (DMA). For more information about AFN's programming, please visit www.myafn.net.
